AcrossChina:Chinesetouristsflocktosavortrendyimmersiveexperiences_GuangmingOnlineXI'AN,Jan.20(Xinhua)--Amidstsub-zerotemperatures,touristsdonningtraditionalChineseattire,Hanfu,strolledthroughancient-stylebuildingsinavibrantblock,happilyposingforphotographers.LocatedinthecityofXi'aninnorthwestChina'sShaanxiProvince,thisblockfeatureselementsofChang'an,theoldnameforthecitywhenitwasthecapitalofChina'sTangDynasty(618-907).Thislivelyareaprovidestouristswithanimmersiveexperiencereminiscentofadayinthedynasty.TheblockhasvarioustraditionalChinesebuildingsfeaturingTangDynastystyle,adornedwithcarvedbeamsandpaintedrafters.ThisareaalsohostsperformancessuchasTangDynastysongs,dancesandinteractivereenactmentsfeaturingcelebritiesfromthatera.XieRong,atouristfromsouthwestChina'sSichuanProvince,saidshespent400yuan(about56.2U.S.dollars)torentaHanfuanddomakeup,andanother200yuanonhiringaphotographertotakepicturesforher."WearingChinesedressforajourneybackintimeiswhatI'meagerlylookingforwardtoonthistriptoXi'an,"saidXie."Insteadofhavingahurriedandcursoryglanceatscenicspots,I'mmorewillingtospendmymoneyonexperiencetours."Thisnewyearseason,China'sculturaltourismindustryisbrimmingwithvitalityandtheenthusiasmamongvisitorscontinuestosurge."Withtheculturaltourismindustryofftoarosystart,wehaverealizedthattheessenceoftourismprojectstodayisnolongertoshowcasetourismresources,buttocreateauniqueandwonderfulexperienceforthevisitors,"saidZouLinfeng,whoisinchargeoftheancient-styleblockproject.AccordingtoLiangXuecheng,aprofessorattheNorthwestUniversity,amongthetraditionaldemandfactorssuchasfood,accommodation,travel,shoppingandentertainment,entertainmentconsumptionhasincreasedsignificantly,accountingforabout20percentfromlessthan15percentinthepast.Liangaddedthattheconsumershavehigherdemandsforpersonalizedexperiences,spiritualenjoymentandservicequalityintourism.AccordingtoawhitepaperonChina'stravelconsumptiontrendin2023,releasedbyinstitutesincludingTongchengResearchInstitute,withtheshiftinconsumerdemand,tourismconsumptionhasshownatrendtowardseekinguniqueness,relaxation,andunexpectedsurprises.DubbedasChina's"icecity,"Harbin,capitalofthecountry'snorthernmostprovinceofHeilongjiang,hasemergedasoneofthetoptouristdestinationsthiswinter.Whileimmersingthemselvesintheimmensefunoficeandsnowactivities,touristsflockedtoplacessuchasmorningmarketsandbathhousesinthecity,seekingmorediverseandimmersiveexperiences.AccordingtotheChinaTourismAcademy,thecountry'sdomestictourismmarketwitnessedrapidrecoveryin2023,anditisanticipatedtoenteranewstageofprosperityin2024.Theacademypredictedthattotaldomestictravelwillexceed6billionvisitsin2024andthatdomestictourismrevenueislikelytosurpass6trillionyuan.Editor:DisclaimerTheviewsandopinionsexpressedinthisarticlearethoseoftheauthor's,GMW.cnmakesnorepresentationsastoaccuracy,suitability,orvalidityofanyinformationonthissiteandwillnotbeliableforanyerrors,omissions,ordelaysinthisinformation.